🍀Celebrate St. Patrick’s Day in the Heart of Downtown Roanoke!

Downtown Roanoke is gearing up for one of its most festive traditions—the Freedom First St. Patrick’s Day Parade and Shamrock Festival, happening Saturday, March 14, 2026! If you’re looking for a full day of Irish‑themed fun, music, community spirit, and plenty of green, this is the place to be.

☘️ Parade Highlights

The celebration kicks off with the St. Patrick’s Day Parade at 11:00 AM, rain or shine. The parade winds its way from Jefferson Street at Elm Avenue, continues along Campbell Avenue, and wraps up at Williamson Road. Expect dancing, marching bands, colorful floats, and all the Irish cheer you can imagine.

Can’t make it in person? No worries—WZBJ24 will be broadcasting it live!

🎶 Shamrock Festival Fun

Starting bright and early at 10:00 AM, the Shamrock Festival takes over John Nolen Plaza, right behind the City Market Building. This free, family-friendly event offers something for everyone:

• Live music all day on the Delta Dental Stage
• Delicious food and local vendors
• Adult beverages
• A lively, festive atmosphere perfect for all ages

Band lineup includes:

• 🎧 DJ Joey Nicely (10 AM–12 PM)
• 🎵 ON3 (12:30–1:30 PM)
• 🎸 Vintage Reign (2–3 PM)
• 🎤 That 80’s Band (3:30–5 PM)

🙌 Want to Help Out?

The event organizers are looking for volunteers! If you'd like to get involved, you can sign up at their volunteer page.

With live entertainment, local flavors, great energy, and thousands of smiling faces, Downtown Roanoke’s St. Patrick’s Day celebration is the perfect way to welcome spring. Grab your green attire and come join the fun!