Post Malone — personal football fan, multi-genre superstar, and Cowboys devotee — is set to headline the annual Thanksgiving halftime show at AT\&T Stadium on November 27, when the Dallas Cowboys take on the Kansas City Chiefs 🎤. [dallascowboys.com]
The performance marks the 29th year of the tradition, courtesy of the Red Kettle Kickoff, which annually launches The Salvation Army’s fundraiser aimed at supporting vulnerable communities nationwide. Post Malone expressed his excitement, stating, [dallascowboys.com]
“I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years… It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys.” [dallascowboys.com]
With a string of accolades—including 11 Billboard Music Awards, five American Music Awards, six MTV VMAs, and 18 Grammy nominations—he’ll bring his unique blend of country, rock, and hip‑hop to one of the NFL’s most enduring holiday spectacles. [dallascowboys.com]
According to Charlotte Jones, Chief Brand Officer and co-owner of the Cowboys, this halftime show is more than just entertainment—it’s a lifeline. She noted that every bell ring during the Red Kettle Campaign “is a reminder that small acts of generosity can spark real joy”. [dallascowboys.com]
This Thanksgiving Day, expect big plays on the field—and an even bigger halftime performance.