Purpose Driven Events has unveiled the new name for the facility formerly known as Phase 2 and Cattle Annies. The 31,000 square foot entertainment venue in Lynchburg will now be called “The Ridge.”
CEO Jonathan Slye has promised significant improvements over the next few months while COVID-19 restrictions continue.
The facility will embody four key principles: passion, integrity, sustainability, and YOU – tied to the fan driven focus of the company.
Beyond entirely new ownership, a more diverse portfolio of event types will be showcased, including non-music events such as comedy, car shows, and mixed martial arts.
The Ridge also plans to deliver more concerts than ever before, while attracting bigger names through the addition of a multi-artist backstage area.
Measures are being implemented to enhance the customer’s experience, including additional bartenders and bar stations, coupled with faster internet and point of sale systems, to increase serving speeds.
The property has also recruited one of the leading event security directors nationwide in a concerted effort to drastically improve the safety and hospitality of the venue.
A complete redesign of the box office and admissions process will provide a more expedient system that will reduce wait times.
Fans are encouraged to join The Ridge's mailing list at TheRidgeVA.com, where a full website will launch soon. By joining the list, you will be the first to know of opening date and concert announcements. The Ridge will be transitioning to @TheRidgeVA on all social media channels.
Purpose Driven Events will make another major announcement pertaining to the acquisition of another property in the coming days.
Follow The Ridge on Facebook, Twitter, and Instagram.
(photo credit: The Ridge Facebook page)